Be Aware of Black-Hat SEOs

To increase site traffic and ranking, web masters follow seo practice and tactics, those banned and strictly prohibited by search engine. These are also called as SEO SPAM techniques or Black-Hat SEO. There are few websites apply these SPAM techniques and rank well on search engine. However it’s not mean that these websites are approved by search engine, these websites are not caught yet.

I would like to share these practices and tactics with SEO bignners and webmasters,
Here is List of the SEO SPAM Techniques

1. Hidden Text
Previously most of SEOs/Webmasters follow hidden text technique to write alot of content based on keywords for search engine and its invisible for human. This Technique have two ways

a- the first type of hidden text using same color as background color so it is invisible text to human visitors
b- the second type of hidden text is text that is hidden behind images or under document layers.

2. Doorway Page
Doorway is one of the oldest SEO SPAM techniques, in this technique web pages are developed for search engines and these are pointed to website but they are not linked with website that’s why they are called doorway through which website will be accessed.

3. Hidden Tags
There are plenty of tags used by webmasters/SEOs to perform variety of functions such as “comment, style, noframe and http-equiv tags”. These tags are used by inserting keywords to them.

4. Useless Meta Tags
There is a huge list of meta tags but search engine spiders don’t read all, using all meta tags probably won’t make your website penalized but it could badly hurt your website ranking, since all those useless meta tags will occupy initial characters of your web pages and search engines gives lot of importance to initially used web content.

5. Search Engine Specific Pages
SEOs are building multiple page for search engine specific but similar documents, specially designed to focus the requirements of various search engines algorithms. This SPAM technique is no longer applicable as now, search engines are intelligent and efficient enough to catch this technique.

6. Redirection
Redirection is use to redirect the visitors / search engine spiders to another page or domain, it is a SPAM technique and it is usually done through JavaScript or meta refresh tag. But 301 redirect is recommend by search engine in which you can tell visitor or spider that targeted page is removed and redirect/move to another page.

7. Keyword Stuffing
Keyword stuffing is 100% SPAM/Back Hat SEO technique, which is used to promote kewords over the webpage using anchor link, alt tag o at bottom of the webpage.

8. Duplicate Content
Earlier, copied content from other website on your site bring good results in search engines, However now search engine are getting smarter everyday. Duplicate content either on other domain or similar domain are consider to be as SPAM, search engines are extremely intelligent to recognize either the content is original or copied.

9. Cloaking / IP Delivery
Cloaking is also another little bit advance SPAM technique, in which SEOs/Webmaster try to different set of information/pages to search engine spiders and another set of information/pages to visitors, it’s mostly done by IP tracking that’s why it’s also called IP Delivery, search engines don’t like webmaster to treat them different than visitors.

10. Link farming / Un-natural Linking
Backlinking is one of important aspect for website/page ranking so webmaster/SEOs try to use Link farming or un-natural linking technique (unethically by FFA or link buying). Search engines are very smart these days, they can easily recognize un-natural linking by link monitoring.

11. Over Optimization
The “Over Optimization” is new term introduced to SEO industry, In it search engine will penalize to webites those websites have excessive optimization. Right now it is out of question to judge/measure search engine optimization efforts either they are balanced or over. However one thing is for sure that is excessive optimization of SEO techniques comparatively than your competitors.

12. Mini-Site network
All search engine give importance to qualified incoming links to any domains. To keep in mind, SEOs and webmasters follow this Black-Hat technique to create multiple relevant websites pointing back to a main sales website. First these relevant websites is to best optimize and win Google Trust and get good PR, and then linked to main site so these small site called as mini-site network.

13. Blog / Forum Abuse
Blog / forum abuse is another SPAM technique, in this technique unethical SEOs try to get link back to their domains by posting their links to blogs and forums via their signature or through their own promotion.

14. Link Exchange / Reciprocal Links
Link exchange is Black-hat technique in which two or more websites exchange their links to influence Google, these links can be two ways and three ways, and this technique is also called reciprocal linking.

15. Excessive CSS Playing
Excessive CSS playing is very hot technique these days, using it webmaster manage website formatting through CSS. Search engine likes heading, bold, italic, paragraph, hyperlink, anchor link tags but sometimes utilizing all these tags can spoil the look of the website, that’s why webmaster manage formatting through CSS.

After reading this post, most of bignners SEOs and webmasters have alot of questions if everything black-Hat and SPAM then what will be the best way to manage your site. i will explain it in detail in coming next couple of blog posts.