SEO Analysis for your competitor website
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Your website is your business so you need to keep eye on your competitors i.e. what they are doing and how they are doing else than site content optimization. So it’s mean you have to track your competitor websites before launching a website or a signal page with specific keywords and what you have to do after it. Being in SEO, Internet marketing and affiliate field, you should build your habit and used to check your competitor site off and day, check how well they are doing. I would like to mention couple of secrets those I used to apply for my competitor or my clients sites competitor websites.
Keyword Analysis:
Start from basic, some time client needs keyword in competition and when you do search on GOOGLE than you scared with its result numbers. But you don’t need to scared as now you have to find top 5 competitors with following
“allintitle:keywords”
first you have to check how many site are targeting keywords in TITLE of their pages.
“allinurls:keywords”
After it, you have to find how many use the keywords in URLs
“allinanchor:keywords”
Finally how many have links with text containing the keywords.
Above 4 basic searches combination will give you best result for your competitor sites. You have to fetch top 5.
You have to check in detail another thing with top ranked website either Website top ranked with top domain or with particular page. As particular page analysis is much easy than top domain in term of utilization of keyword and backlinks.
However in case of top domain ranking than you have to find out more information about it. Like how many backlinks and from what anchor text and what web sites / theme. Most important how many pages are targeted the keywords in titles, URLs, anchor and text.
Competitor Performance:
Traffic Analysis is one of important aspect to check your competitor performance as continue efforts. There is couple of tool those; we used to check competitor traffic Alexa.com or Compete.com. There is another interesting and important tool by GOOGLE Google Trends which provides all sorts of information like which countries deliver the most traffic to a specific web site, what other web sites were visited by the same users and what other keywords they’ve searched for.
Best part, all mentioned website run comparison search on two or more than two websites. The results can be really interesting and could indicate which one has a much more powerful brand image and in what countries or language.
Such automated tools provide you helpful information and you get accurate image of the competitor websites.
SEO Tools
Backlinks analysis tools : backlinkwatch.com or webconfs.com
Link search or directory search : soloseo.com
Keyword tool with other top keyword for specific website : justsearching.co.uk
Website analysis and comparisons : spydermate.com
Competition’s presence on social networks: bizshark.com
Targeting a specific keyword: nichewatch.com
It would be great if you also come up with your best tools those you are using for analysis.
18 Comments on this post
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cataylor said:
This is an excellent post. I appreciate you sharing this information with the readers. It seems to me that the reason a lot of people fail in marketing their sites using SEO principles is because the don’t do their homework. Benchmarking is part of the formula to SEO success!
April 15th, 2009 at 5:23 pm -
Azy said:
Here another tool mentioned by Lynn Brown SEO Consultant
over my linkedin.com post, free google monitor to check serps, nice little programApril 16th, 2009 at 6:37 am -
mike said:
its really important to have a comparitive test from both sides to make sure the keyword density
April 16th, 2009 at 4:53 pm -
mike said:
A Great way to utlize the outcume
April 16th, 2009 at 5:49 pm -
Webrecsol Optimizer said:
wow ! it is a really great posting of SEO tips and i am really appreciate your did work.. can tell me that what is the best formula of social bookmarking..
Thanks for sharing..
April 17th, 2009 at 2:42 am -
Azy said:
Hi,
i will try to write shortly about best way to market over social bookmarking.thanks for comments
April 17th, 2009 at 6:35 am -
SEO Latest News said:
Azy,
Really your post is excellent!! I am learning here most thing competitor analysis. Your writing style also is good and easy to understand anyone. These analysis is better for begin the business. But, I like to know running a business competitor analysis. How can I analysis competitor running a business. Thanks in advance.
April 18th, 2009 at 1:16 am -
Dhvanil said:
Good links.
do u know any sites which provides “daily traffic” come to the site rather than Google Analytics, Alexa.
April 21st, 2009 at 6:59 am -
Dhvanil said:
Good links.
do u know any sites which provides “daily traffic” come to the site except Google Analytics, Alexa.
April 21st, 2009 at 7:01 am -
Vinoth said:
Very useful post….
April 21st, 2009 at 12:24 pm -
Azy said:
compete.com is the paid services for analysis purpose, however you can check it with free account with some limitation in reports.
April 21st, 2009 at 4:49 pm -
seo hyderabad said:
Nice post and nice tools, another use full tools also there i.e websitegrader.com, reactionengine.com
May 15th, 2009 at 1:28 am -
SEO Singapore said:
No doubt this is a wonderful post about how to do a SEO competitor analysis. At least it cover most of the basic. One more step to add, we can also use related:yourdomain.com to see whoelse are the similar category of the website that recognized by search engine (not human). I personally have used this methods as well, although is not 100% accurate.
June 8th, 2009 at 6:11 pm -
SEO Singapore said:
by the way, I found a mistake allinurls: is wrong command, it should be without “s” like this allinurl:
June 8th, 2009 at 6:19 pm -
lucas said:
Thnx for post. Learned.
Waiting for more information.November 4th, 2009 at 8:47 am -
medical billing services said:
Totally agree with the writter this is the shortest way to achieve good ranking
January 2nd, 2010 at 11:02 am -
tamaras said:
Basically, you check out the links of your top competitors and then try to build the same links. Knowing who your competitors are and what kind of time and monetary investment they are making into their online marketing.
January 31st, 2010 at 3:01 am -
softare outsourcing said:
totally agreed with mike need to check the competition and probibility.
May 6th, 2010 at 10:21 am
