Learning is important rather blaming SEO Service Providing Companies

I used to see blog comments, tweet & at other forum post about how bad SEO services from certain company is. Mostly i jump into it and start talking to client why he/she blaming such company for it’s SEO Services.

Mostly client don’t know what is the services they require from these company and only know keywords those are highly competitive and require time to come on top and some time around year if they are new. However they need it in one/two months so in this way SEO service providing company tell them that we will optimize site based on provided keywords and will add articles on site & other sites. On other side client expecting these effort bring site on number One at Google and they will start making big money. Sometime it happened if keyword have less competition or site have quality links/back links. However its not logical to think like this, if this would be true that means all websites should be number one.

SEO company must provide Keyword Research with its competition details and how much efforts and time require to bring it on top. So spend some money on analysis rather give project to one SEO company. SEO is on going process initally require max effort later give little push to keep things revolving as SEO is not magic and Google always catch you if you are planning for short cuts (Known as black hat).

So be sure while acquiring service what is include in it.
- Keyword Research / Analysis
- Site Optimization with fresh content or tweaking in provided content
- Content Generation in shape of Articles (including its posting or not)
- Link Exchange (one way, two way or three way)
- Internet Marketing (through posting blogs/comments on different forums or blogs)
- News letter Services
- Social Marketing Services
and etc

SEO is really vast field and daily having new updates & techniques but main purpose of article to explain why issues raised in mind of client if they are not getting return. Hope i will hear your opinion on this.