AIDA the formula work for Ad

AIDA is the formula which work for writing Ad that works. Expert in writing Ad bring the formula ADIA = Attention, Interest, Desire and Action which always work. In this article, i would like to add how that formula bring the piece of your words for your prospect or client. How it will give one step ahead to your competitors.

Here are following points those you have to keep in mind while writing Ad:

1. Headline (the “Attention” part)
It is the most important element of Ad - this has to be a big, bold promise of some kind. Give them a reason to read the next line.

2. Sub-Headline.
Once you grab the attention by Headline, now its most important line which get client attention to read next line, Plus Backing up the promise is really important.

3. Benefits (sort of today’s version of “Interest.”)
Use the benefits of your product (as opposed to features) to put your prospect smack in the middle of the picture. How should your customers feel when they’re using it? How would they feel if they missed out?

4. More Benefits.
Skepticism is high these days; it takes a lot to convince people.

5. Proof.
Testimonials work. Amazing facts are always good. Easy-to-understand statistics help, too. That sort of thing. Prove that your product does what you say it will do.

6. Risk Reversal.
How about a money-back guarantee? There can be no risk whatsoever.

7. Photo.
This isn’t required, but it will definitely increase your response rate. Show someone enjoying the product. Illustrate the benefits. Even a photo of you, which personalizes the piece and makes it seem real, helps a lot.

8. Offer. (Just one, though)
You have to offer something. It’s amazing how many ads are produced without an offer. “It’s important to get your out name out there,” is the reason heard most often. Sorry - without an offer, your ad is dead. Nothing happens.

9. Call to Action.
You must ask your prospect to do something. Really! If the rest of the ad is reasonably well-structured, people will act - they’ll take advantage of your offer and do exactly what you ask them to do. This is where your ad can become your best salesperson.

10. Reducing the Resistance to Accepting Your Offer.
It’s that guarantee again. And it’s OK to mention it more than once - reducing your customer’s risk to zero is really important.

Now.. if you really want to kick it up a notch:

11. Create a Sense of Urgency.
Use language like: “Just five days left..,” “Only 12 lucky golfers will..,” “Take advantage today and you’ll also get..” You know what I’m talking about, right?

Now time to experiment it, Try writing a couple different versions and split up your mailing or post two different web pages to see which one draws responses.

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